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1 agreed-upon purpose
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2 agreed
погоджений, узгоджений, схвалений; встановлений, визначений ( за згодою тощо); вирішений (в т. ч. за обопільною згодою); спільний- agreed case
- agreed damages
- agreed jurisdiction
- agreed minute
- agreed minutes
- agreed order
- agreed picketing
- agreed price
- agreed settlement in court
- agreed text of a statement
- agreed time
- agreed-upon purpose -
3 set
set [set](verb: preterite, past participle set)1. nouna. [of oars, keys, golf clubs, spanners] jeu m ; [of chairs, saucepans, weights] série f ; [of clothes] ensemble m ; [of dishes, plates] service m• you can't buy them separately, they're a set vous ne pouvez pas les acheter séparément ils forment un lotd. ( = group of people) bande f2. adjectivea. ( = unchanging) [price, time, purpose] fixe ; [smile, jaw] figé ; [idea] (bien) arrêté ; [lunch] à prix fixeb. ( = prearranged) [time, date] fixé ; [book, subject] au programmec. ( = determined)d. ( = ready) prêt• on your marks, get set, go! à vos marques, prêts, partez !• to be all set to do sth être prêt à or pour faire qcha. ( = put) [+ object] placer• his stories, set in the Paris of 1890,... ses histoires, situées dans le Paris de 1890,...b. ( = adjust) régler ; [+ alarm] mettre• have you set the alarm clock? est-ce que tu as mis le réveil ?c. [+ arm, leg] plâtrerd. [+ date, deadline, limit] fixere. [+ task, subject] donner ; [+ exam, test] choisir les questions de ; [+ texts] mettre au programmef. ( = cause to be, do, begin) to set sth going mettre qch en marche• to set o.s. to do sth entreprendre de faire qcha. [sun, moon] se coucherb. [broken bone, limb] se ressouder ; [jelly, jam, concrete] prendrec. ( = start)5. compoundsa. ( = begin) se mettre àb. ( = attack) attaquera. [+ argument, fact] opposerb. [+ person] monter contre[+ person] distinguera. ( = keep) mettre de côtéb. [+ objection] ignorer ; [+ differences] oubliera. [+ development, progress, clock] retarder• the disaster set back the project by ten years le désastre a retardé de dix ans la réalisation du projetb. ( = cost) (inf) it set me back £1000 ça m'a coûté 1 000 livresa. ( = put down) [+ object] poserb. ( = record) noter ; [+ rules, guidelines] établir= set off[+ idea, plan, opinion] exposer[complications, difficulties] survenir( = leave) se mettre en routeb. ( = enhance) mettre en valeura. attaquerb. ( = order to attack) he set his dogs on us il a lâché ses chiens sur nous► set outb. ( = attempt) he set out to explain why it had happened il a essayé d'expliquer pourquoi cela s'était produit► set up( = start business) s'établira. ( = place in position) mettre en placeb. [+ organization] fonder ; [+ business, company, fund] créer ; [+ system, procedure] mettre en place ; [+ meeting] organiserd. ( = strengthen) [food, drink] mettre d'attaquef. ( = falsely incriminate) (inf) monter un coup contre* * *[set] 1.1) ( collection) (of keys, spanners, screwdrivers) jeu m; (of golf clubs, stamps, coins, chairs) série f; ( of cutlery) service m; ( of encyclopedias) collection f; fig (of data, rules, instructions, tests) série fthey're sold in sets of 10 — ils sont vendus par lots mpl de 10
a set of fingerprints — des empreintes fpl digitales
a set of traffic lights — des feux mpl (de signalisation)
2) (kit, game)3) ( pair)my top/bottom set — ( of false teeth) la partie supérieure/inférieure de mon dentier
5) ( television) poste mthe smart ou fashionable set — les gens mpl à la mode
7) ( scenery) Theatre décor m; Cinema, Television plateau m8) Mathematics ensemble m9) GB School (class, group) groupe m10) ( hair-do) mise f en plis2.1) ( fixed) (épith) [procedure, rule, task] bien déterminé; [time, price] fixe; [menu] à prix fixe; [formula] toute faite; [idea] arrêtéset phrase — expression f consacrée
set expression — locution f figée
to be set in one's ideas ou opinions — avoir des idées bien arrêtées
2) ( stiff) [expression, smile] figé3) School, University ( prescribed)5) ( determined)to be (dead) set against something/doing — être tout à fait contre quelque chose/l'idée de faire
to be set on something/on doing — tenir absolument à quelque chose/à faire
6) ( firm) [jam, honey] épais/épaisse; [cement] dur; [yoghurt] ferme3.1) (place, position) placer [object]; monter [gem]to set something before somebody — lit placer quelque chose devant quelqu'un; fig présenter quelque chose à quelqu'un
to set something straight — lit ( align) remettre quelque chose droit [painting]; fig ( tidy) remettre de l'ordre dans quelque chose
to set matters ou the record straight — fig mettre les choses au point
2) ( prepare) mettre [table]; tendre [trap]to set the stage ou scene for something — fig préparer le lieu de quelque chose
to set one's mark ou stamp on something — laisser sa marque sur quelque chose
3) (affix, establish) fixer [date, deadline, place, price, target]; lancer [fashion, trend]; donner [tone]; établir [precedent, record]to set a good/bad example to somebody — montrer le bon/mauvais exemple à quelqu'un
4) ( adjust) mettre [quelque chose] à l'heure [clock]; mettre [alarm clock, burglar alarm, timer]; programmer [magnétoscope]to set the oven to 180° — mettre le four sur 180°
I set the heating to come on at 6 am — j'ai réglé le chauffage pour qu'il se mette en route à six heures
5) ( start)to set something going — mettre quelque chose en marche [machine]
to set somebody laughing/thinking — faire rire/réfléchir quelqu'un
6) (impose, prescribe) [teacher] donner [homework, essay]; poser [problem]; créer [crossword puzzle]7) Cinema, Literature, Theatre, Television situerto set a book in 1960/New York — situer un roman en 1960/à New York
8) Music9) ( in printing) composer [text, type] (in en)10) Medicine immobiliser [broken bone]11) ( style)12) ( cause to harden) faire prendre [jam, concrete]4.1) [sun] se coucher2) [jam, concrete] prendre; [glue] sécher3) Medicine [fracture] se ressouder•Phrasal Verbs:- set back- set by- set down- set in- set off- set on- set out- set to- set up- set upon••to be well set-up — (colloq) ( financially) avoir les moyens (colloq)
to make a (dead) set at somebody — (colloq) GB se lancer à la tête de quelqu'un (colloq)
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4 set
A n1 ( collection) (of keys, spanners, screwdrivers) jeu m ; (of golf clubs, stamps, coins, chairs) série f ; ( of cutlery) service m ; ( of encyclopedias) collection f ; fig (of data, rules, instructions, tests) série f ; a set of china un service de table ; a new/clean set of clothes des vêtements neufs/propres ; they're sold in sets of 10 ils sont vendus par lots de 10 ; a set of bills Comm, Fin un jeu de connaissements ; a set of fingerprints des empreintes fpl digitales ; a set of stairs un escalier ; a set of traffic lights des feux mpl (de signalisation) ;2 (kit, game) a backgammon/chess set un jeu de jacquet/d'échecs ; a magic set une mallette de magie ;3 ( pair) a set of sheets une paire de draps ; a set of footprints l'empreinte des deux pieds ; a set of false teeth un dentier ; my top/bottom set ( of false teeth) la partie supérieure/inférieure de mon dentier ; one set of grandparents lives in Canada deux de mes grands-parents habitent au Canada ; both sets of parents agreed with us ses parents comme les miens étaient d'accord avec nous ;6 ( group) ( social) monde m ; ( sporting) milieu m ; aristocratic/literary set monde aristocratique/littéraire ; the racing/yachting set le milieu des courses/du yachting ; the smart ou fashionable set les gens à la mode ; he's not part of our set il ne fait pas partie de notre groupe ;8 Math ensemble m ;9 GB Sch (class, group) groupe m ; to be in the top set for maths être dans le groupe des meilleurs en maths ;10 ( hair-do) mise f en plis ; to have a shampoo and set se faire faire un shampooing et une mise en plis ;11 Mus concert m ;12 ( position) ( of sails) réglage m ; you could tell by the set of his jaw that he was stubborn ça se voyait à sa tête qu'il était têtu ;14 ( of badger) terrier m ;15 Hort plante f à repiquer ;B adj1 ( fixed) ( épith) [pattern, procedure, rule, task] bien déterminé ; [time, price] fixe ; [menu] à prix fixe ; [formula] toute faite ; [idea] arrêté ; I had no set purpose in arranging the meeting je n'avais pas d'objectif précis quand j'ai organisé cette réunion ; set phrase, set expression expression f consacrée, locution f figée ; to be set in one's ideas ou opinions avoir des idées bien arrêtées ; to be set in one's ways avoir ses habitudes ; the weather is set fair le temps est au beau fixe ;2 ( stiff) [expression, smile] figé ;3 Sch, Univ ( prescribed) [book, text] au programme ; there are five set topics on the history syllabus il y a cinq sujets au programme d'histoire ;4 ( ready) ( jamais épith) prêt (for pour) ; to be (all) set to leave/start être prêt à partir/commencer ; they're set to win/lose tout laisse à croire qu'ils vont gagner/perdre ;5 ( determined) to be (dead) set against sth/doing être tout à fait contre qch/l'idée de faire ; he's really set against my resigning/marrying il est tout à fait contre ma démission/mon mariage ; to be set on sth/on doing tenir absolument à qch/à faire ;1 (place, position) placer [chair, ornament] (on sur) ; poster [guard, sentry] ; monter, sertir [gem] (in dans) ; to set sth against a wall mettre qch contre un mur [bike, ladder] ; to set sth before sb lit placer qch devant qn [food, plate] ; fig présenter qch à qn [proposals, findings] ; to set sth in the ground enfoncer qch dans le sol [stake] ; to set sth into sth encastrer qch dans qch ; to set sth straight lit ( align) remettre qch droit [painting] ; fig ( tidy) remettre de l'ordre dans qch [papers, room] ; to set sth upright redresser qch ; a house set among the trees une maison située au milieu des arbres ; to set matters ou the record straight fig mettre les choses au point ; a necklace set with rubies un collier incrusté de rubis ; his eyes are set very close together ses yeux sont très rapprochés ;2 ( prepare) mettre [table] ; tendre [trap] ; set three places mets trois couverts ; to set the stage ou scene for sth fig préparer le lieu de qch [encounter, match] ; the stage is set for the final tout est prêt pour la finale ; to set one's mark ou stamp on sth laisser sa marque sur qch ;3 (affix, establish) fixer [date, deadline, place, price, target] ; lancer [fashion, trend] ; donner [tone] ; établir [precedent, record] ; to set a good/bad example to sb montrer le bon/mauvais exemple à qn ; to set one's sights on viser [championship, job] ;4 ( adjust) mettre [qch] à l'heure [clock] ; mettre [alarm clock, burglar alarm] ; programmer [timer, video] ; to set the oven to 180° mettre le four sur 180° ; to set the controls to manual passer au mode manuel ; to set the video to record the film programmer le magnétoscope pour enregistrer le film ; to set the alarm for 7 am mettre le réveil pour 7 heures ; set your watch by mine règle ta montre sur la mienne ; I set the heating to come on at 6 am j'ai réglé le chauffage pour qu'il se mette en route à six heures ; to set the counter back to zero remettre le compteur à zéro ;5 ( start) to set sth going mettre qch en marche [machine, motor] ; to set sb laughing/thinking faire rire/réfléchir qn ; to set sb to work doing charger qn de faire ; the noise set the dogs barking le bruit a fait aboyer les chiens ;6 (impose, prescribe) [teacher] donner [homework, essay] ; poser [problem] ; créer [crossword puzzle] ; to set an exam préparer les sujets d'examen ; to set a book/subject for study mettre un texte/un sujet au programme ; to set sb the task of doing charger qn de faire ;7 Cin, Literat, Theat, TV situer ; to set a book in 1960/New York situer un roman en 1960/à New York ; the film/novel is set in Munich/in the 1950's le film/roman se passe à Munich/dans les années 50 ;9 Print composer [text, type] (in en) ;11 ( style) to set sb's hair faire une mise en plis à qn ; to have one' s hair set se faire faire une mise en plis ;12 ( cause to harden) faire prendre [jam, concrete] ;13 ( esteem) to set sb above/below sb placer qn au-dessus/en dessous de qn ;14 GB Sch grouper [qn] par niveau [pupils].1 [sun] se coucher ;3 Med [fracture, bone] se ressouder.to be well set-up ○ ( financially) avoir les moyens ○ ; ( physically) [woman] être bien balancé ○ ; to make a (dead) set at sb ○ GB se lancer à la tête de qn ○.■ set about:▶ set about [sth] se mettre à [work, duties] ; to set about doing commencer à faire ; to set about the job ou task ou business of doing commencer à faire ; I know what I want to do but I don't know how to set about it je sais ce que je veux faire mais je ne sais pas comment m'y prendre ;▶ set about [sb] ○ attaquer qn (with avec) ;▶ set [sth] about faire courir [rumour, story] ; to set it about that… faire courir le bruit que…■ set against:▶ set sth against sth ( compare) confronter qch à qch ; you have to set his evidence against what you already know vous devez examiner son témoignage à la lumière de ce que vous savez déjà ; the benefits seem small, set against the risks par rapport aux risques les bénéfices semblent maigres.■ set apart:▶ set [sb/sth] apart distinguer [person, book, film] (from de).■ set aside:▶ set [sth] aside, set aside [sth]1 ( put down) poser [qch] de côté [book, knitting] ;3 ( disregard) mettre [qch] de côté [differences, prejudices] ;■ set back:▶ set [sth] back1 ( position towards the rear) reculer [chair, table] ; the house is set back from the road la maison est située un peu en retrait de la route ;2 ( adjust) retarder [clock, watch] ;▶ set [sb] back ○ coûter les yeux de la tête à ○ ; that car must have set you back a bit cette voiture a dû te coûter les yeux de la tête ; it set me back 2,000 dollars ça m'a coûté 2 000 dollars.■ set by:▶ set [sth] by, set by [sth] mettre [qch] de côté.■ set down:▶ set [sb/sth] down déposer [passenger] ; poser [suitcases, vase] ;▶ set down [sth], set [sth] down1 ( establish) fixer [code of practice, conditions, criteria] ;2 ( record) enregistrer [event, fact] ; to set down one' s thoughts (on paper) consigner ses pensées par écrit ;3 ( land) poser [helicopter].■ set forth:▶ set forth [sth] exposer [findings, facts] ; présenter [argument].■ set in:▶ set in [infection, gangrene] se déclarer ; [complications] survenir ; [winter] arriver ; [depression, resentment] s'installer ; the rain has set in for the afternoon la pluie va durer toute l'après-midi ;■ set off:▶ set off partir (for pour) ; to set off on a journey/an expedition partir en voyage/expédition ; to set off to do partir faire ; he set off on a long description/story il s'est lancé dans une longue description/histoire ;▶ set [off] sth, set [sth] off1 ( trigger) déclencher [alarm] ; faire partir [firework] ; faire exploser [bomb] ; déclencher [riot, row, panic] ;2 ( enhance) mettre [qch] en valeur [colour, dress, tan] ;3 Fin to set sth off against profits/debts déduire qch des bénéfices/des dettes ;▶ set [sb] off faire pleurer [baby] ; she laughed and that set me off elle a ri et ça m'a fait rire à mon tour ; don't mention politics, you know it always sets him off ne parle pas de politique tu sais bien que quand il est parti on ne peut plus l'arrêter.■ set on:▶ set on [sb] attaquer qn ;▶ set [sth] on sb lâcher [qch] contre qn [dog] ; to set sb onto sb ou sb's track mettre qn sur la piste de qn.■ set out:▶ set out ( leave) se mettre en route (for pour ; to do pour faire) ; we set out from Paris/the house at 9 am nous avons quitté Paris/la maison à 9 heures ; to set out on a journey/an expedition partir en voyage/expédition ; to set out to do ( intend) [book, report, speech] avoir pour but de faire ; [person] chercher à faire ; ( start) commencer à faire ;▶ set [sth] out, set out [sth]1 ( spread out) disposer [goods] ; disposer [food] ; étaler [books, papers] ; disposer [chairs] ; préparer [board game] ; disposer [chessmen] ; organiser [information] ;2 (state, explain) présenter [conclusions, ideas, proposals] ; formuler [objections, terms].■ set to s'y mettre.■ set up:▶ set up ( establish oneself) [business person, trader] s'établir ; to set up on one's own s'établir à son compte ; to set up (shop) as a decorator/caterer s'établir en tant que décorateur/traiteur ; to set up in business monter une affaire ;▶ set [sth] up, set up [sth]1 ( erect) monter [stand, stall] ; assembler [equipment, easel] ; déplier [deckchair] ; ériger [roadblock] ; dresser [statue] ; to set up home ou house s'installer ; to set up camp installer un campement ;3 (found, establish) créer [business, company] ; implanter [factory] ; former [support group, charity] ; constituer [committee, commission] ; ouvrir [fund] ; lancer [initiative, scheme] ;6 Print composer [page] ;▶ set [sb] up1 ( establish in business) she set her son up (in business) as a gardener elle a aidé son fils à s'installer comme jardinier ;2 (improve one's health, fortune) remettre [qn] sur pied ; there's nothing like a good vacation to set you up rien de tel que de bonnes vacances pour vous remettre sur pied ; that deal has set her up for life grâce à ce contrat elle n'aura plus à se soucier de rien ;3 ○ GB ( trap) [police] tendre un piège à [criminal] ; [colleague, friend] monter un coup contre [person] ;4 Comput installer, configurer ;▶ set [oneself] up1 Comm she set herself up as a financial advisor elle s'est mise à son compte comme conseiller financier ; to set oneself up in business se mettre à son compte ;2 ( claim) I don't set myself up to be an expert je ne prétends pas être expert ; she sets herself up as an authority on French art elle prétend faire autorité en matière d'art français.■ set upon:▶ set upon [sb] attaquer qn. -
5 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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